A Lifetime in Baking, A Passion for Helping Others Succeed
I’m Terry Jones, the baker and pastry chef behind I’m Your Baker. With 43 years of hands‑on experience across bakeries, patisseries and large‑scale hospitality, I’ve dedicated my career to the craft of baking and pastry — and to helping others master it too.
My journey began in traditional British bakeries, learning the foundations of bread, morning goods, and classic confectionery. Over the decades, I’ve worked my way through every corner of the industry: from small family shops to high‑volume production, from artisan patisserie to major event catering.
Each role shaped the proffessional I am today — practical, creative, and deeply committed to quality.
Experience That Works in the Real World
My background includes:
- Pastry Lead for Eurovision 2023, producing over 18,000 desserts in six days
- Owner and director of Moretti Swiss Patisserie, growing from retail to wholesale supply
- Head Pastry Chef at ACC Liverpool (Sodexo & Centerplate)
- Senior roles in bakeries, patisseries, and production kitchens across the UK
- Consultant and mentor for cafés, bakeries, and hospitality venues
This mix of small‑scale craft and large‑scale production means I understand the pressures, challenges, and opportunities businesses face — and how to create solutions that genuinely work.
My Approach
I believe great baking and pastry is a blend of skill, clarity, and heart. My offering is built on:
- Practical, real‑world guidance
- Clear communication and simple systems
- Respect for tradition with room for innovation
- A supportive, collaborative approach
- A genuine desire to help businesses grow
Whether I’m developing a new recipe, improving workflow, or training a team, my goal is always the same: to make a business stronger, smoother, and more confident
Why I Do This
After decades in the industry, I realised my favourite part of the job wasn’t just creating beautiful products — it was helping others do the same. Seeing a team grow, a product improve, or a business find its rhythm is what drives me.
I’m Your Baker is my way of sharing everything I’ve learned, supporting the next generation, and helping businesses deliver the quality their customers deserve.
Let’s Work Together
If you’re looking for expert guidance, fresh ideas, or practical support, I’d love to help.
Your success is my craft.
